Posted On July 14, 2021
The word ‘webinar’ is a combination of two words, ‘web’ and ‘seminar’. An online seminar that turns a presentation into a real-time conversation from anywhere in the world is known as a webinar. In online discussions or training events for sharing audio, documents or slides, webinars allow large groups of participants to engage, even when they’re not in the same place as the meeting host or in the same room where the event or presentation is taking place. An effective and engaging webinar starts with three roles: an organizer, one presenter at least and attendees.
A few quick steps that help you reach your target audience and spread your message to people online are:
Set a clear objective: Having a clear goal in mind will help you be more successful in conducting a webinar.
Understand your audience: To create a compelling webinar title, use the pain points of your attendees and topics that might resonate with them.
Schedule your webinar: The best days and times to host a webinar is 10AM on a Tuesday or a Wednesday, as per the research.
Promote your webinar: To get the word out, use email, social channels and your own network.
Build out your presentation: “How-to” content tends to perform best. Give your audience bite-size learning they can apply.
Rehearse: Before the big day, make sure you practice your delivery as well as test your technical setup.
Tips for creating effective webinars:
60 minutes or less: Keep your webinar to under an hour. Participation mar drop if your webinar is too long.
Quality is the key: To ensure that every attendee is clearly picking up what is being shared, use a high-quality microphone.
Promote participation: Ask thought-provoking questions and provide actionable content by using polls. Webinars encourage discussion, which is an advantage of webinars over standard webcasts, so be sure to take steps to keep your attendees thinking, asking questions and commenting.
Do not rush: Participants unconsciously try to move along when they feel that something is being hurried, which means participation dries up. Instead, plan wisely so that you’ll have enough time to get through what you need to, while still leaving space for Q&A.
Benefits of holding a webinar:
Providing value addition: Webinars are much more than simple power-point presentations. Generating a large online presence is one of the main reasons companies start conducting webinars. A webinar can keep your audience engaged for hours and leave them wanting more is conducted in a right manner.
Wide audience reach: The incredible wide reach of webinars is one of the biggest advantages. You can have a conversation with hundreds of people from different parts of the world through a webinar. All of this can be done from the comfort of your home. You can invite guests who may be experts in the field and leverage their audience. As an expert can associate their name with your brand, bringing an industry expert will position your brand. Overall, doing this further widens your target audience.
Cost-effective: While being incredibly cost-effective, webinars can be highly effective for businesses and their marketing. To host a successful webinar, you need a list of invitees, a laptop or computer with a webcam and well researched relevant content to share with your audience and of course a stable broadband connection.
Keeps your audience on their feet: Webinars are great for conversational engagement, as most webinars give voice to the audience and not just one-on-one. Not only can they talk while the event is happening, but they can also react and respond through chat boxes, emojis, answer polls, answer questions and so on. Including immediate feedback and sharing of information, webinars are almost like personal tutoring sessions. You get to generate content that gives your audience a chance to steer you in the right direction and not just appeals to the audience. Having this kind of engagement enables you to understand what the audience wants and similarly exposes the audience to the unique points of your company.
Generation of leads: We all know how important a lead is for companies. A great way to increase the generation of high-quality leads that can ultimately be converted into new customers is a webinar. Some kind of registration is expected with webinars.
Building a relationship with audience: Rather than presenting, webinars are more about teaching. They allow us to tell or rather teach the audience as to why a product or service is valuable for them. Giving value is one of the biggest ways to build relationships. By having real-team personal conversations, webinars give a face and voice to your audience which allows you to build relationships. The kind of engagement that one receives through webinar engagements is not possible through any other far-reaching mediums.
Drive company sales: Webinars automatically become revenue that helps your business grow as they are great for lead generation that ultimately turn into customers. Webinars let you build a relationship with your audience that in turn lead to a growth in trust and value over a short period. Additionally, your webinars directly add to your revenue if they are ticketed. Webinars have slowly but surely established themselves as a big part of the market flow.