How to Build the Perfect ABM Campaign in 2024?
Account-based marketing (ABM) campaigns have taken the B2B marketing world by storm. Some have hailed it as a “magic bullet” that can cure all marketing ills. Others are confused about what it is and how you can get started with it. What is an ABM campaign? An ABM campaign...
B2B Lead Generation Trends for 2024
What is lead generation? Lead generation is defined as the process of generating a consumer’s interest in an organization’s product or service with the ultimate goal of turning that interest into a sale. In many companies, lead generation is a critical part of the sales process. To meet business...