Search is changing as people use more than words to find information online. Instead of typing a complete question into a search engine, users can combine text, images, voice, screenshots, and other forms of input. This shift is making multimodal search an important development for digital marketers. Tools and...

Email marketing can remain an important way for businesses to communicate with customers, prospects, and existing subscribers. However, not every subscriber continues opening or interacting with emails over time. People may lose interest, receive too many messages, change their priorities, or simply stop checking certain emails. For businesses, a...

Instagram has become more than a platform for sharing photos and short videos. Businesses now use it to build brand awareness, communicate with customers, showcase products and create conversations. Companies such as Canva and Shopify have built strong digital communities where content and customer interaction play an important role...

Technology has changed how companies attract customers, deliver services, manage operations and compete in the market. Customers now discover brands through search engines, social media, websites, online reviews and digital platforms. Companies such as ServiceNow and Cognizant operate in technology-driven markets where digital capabilities and changing customer expectations continue...

Reddit has become an important space for people to ask questions, compare solutions, discuss industry challenges and share real experiences. For companies selling to professional audiences, these conversations can provide useful insights into what potential customers actually care about. Companies such as HubSpot and Adobe operate in markets where...

Running a Google Ads campaign is not only about getting clicks. The real question is whether those clicks are leading to meaningful actions such as enquiries, purchases, registrations, or calls. Companies such as Adobe and Salesforce operate in competitive digital markets where understanding customer actions can make advertising decisions...

Search behavior is changing as buyers increasingly use AI assistants to research companies, products, services and industry topics. Instead of visiting several websites, users can ask tools such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity for recommendations or comparisons. This makes ChatGPT and other AI tools an increasingly...

The role of AI in modern B2B go-to-market strategy is becoming increasingly important as buying journeys become more complex. B2B buyers now research solutions independently, compare vendors, consume content across multiple channels and often engage with sales teams later in the decision process. Companies such as Microsoft and Salesforce operate...

For B2B companies, knowing which accounts are most likely to buy can make a major difference to sales and marketing performance. Companies such as Oracle and SAP operate across complex enterprise markets where understanding customer needs and buying behaviour is important. Intent data helps GTM teams identify high-value accounts...

B2B SaaS companies are increasingly looking for ways to grow without relying on a single go-to-market approach. Companies such as HubSpot and Adobe operate SaaS and subscription-based businesses where product experience, targeted engagement and customer relationships play an important role in growth. Product-led growth (PLG), account-based marketing (ABM) and...