Tag: Technology

Marketers for over ten years have seen firsthand the transforming potential of experiential marketing. This approach forges a strong, lasting connection with the audience by drawing them fully into the story rather than just telling it to them. In 2024, experiential marketing will have changed significantly, fusing cutting-edge technology...

Businesses looking to reach their target audience must stay ahead of the curve in the fast-paced marketing environment of today. Two revolutionary technologies that have emerged in recent years—virtual reality (VR) and augmented reality (AR)—have the power to completely change the way businesses interact with their clientele. AR and...

The world of marketing is ever-evolving. New channels appear, trends change, and consumer preferences evolve with time. Should you neglect to periodically review your marketing strategy, it will become antiquated and ineffective. While 71% of technology marketers have a documented marketing plan in place, half (49%) are only somewhat...

As we enter 2024, the role of marketing technology (MarTech) across various industries is becoming increasingly pivotal in shaping business strategy. As the digital age progresses, the importance of MarTech is becoming an essential element in the toolkit of modern businesses. For engaging customers, analyzing data, and driving sales,...

What is the metaverse? How can you get there—is there a roadmap or a set of directions to follow, or would you only need auxiliary gadgets to access what could potentially be the world of the future? How can it potentially reshape the world as we know it? In...

The transformative journey of blockchain technology continues to unfold, paving the way for innovations and disruptions. Blockchain technology, which started as the foundation for cryptocurrencies like Bitcoin, has now grown into a versatile platform with applications far beyond digital currencies. It’s like a chameleon, constantly adapting to meet the...