Using B2B brand storytelling to nurture leads and build trust throughout the buyer journey.
The process of developing a relationship with potential customers in order to move them from their initial curiosity to making a purchase is known as business-to-business lead nurturing. Lead nurturing, however, takes time. A B2B sales funnel is more complicated than a B2C one since it usually involves more...
Affiliate Marketing: The Secret Weapon for CMOs
Finding fresh approaches to expand your company’s reach is a constant task for a CMO. Marketing via social media, email, and paid advertising have all been tried by CMOs. Nevertheless, the outcomes they desire continue to elude them. It may be time to think about affiliate marketing if you’re...