Tag: Customer Engagement

A growingly common component of digital marketing is the utilization of data collection and targeted advertising. Although it can be a useful tool for getting the appropriate message to the right people, the collection and use of personal data have given rise to ethical questions. Privacy is one of...

Businesses looking to reach their target audience must stay ahead of the curve in the fast-paced marketing environment of today. Two revolutionary technologies that have emerged in recent years—virtual reality (VR) and augmented reality (AR)—have the power to completely change the way businesses interact with their clientele. AR and...

What is lead generation? Lead generation is defined as the process of generating a consumer’s interest in an organization’s product or service with the ultimate goal of turning that interest into a sale. In many companies, lead generation is a critical part of the sales process. To meet business...