Author: blogmercadeo

Account-based marketing (ABM) campaigns have taken the B2B marketing world by storm. Some have hailed it as a “magic bullet” that can cure all marketing ills. Others are confused about what it is and how you can get started with it. What is an ABM campaign? An ABM campaign...

The transformative journey of blockchain technology continues to unfold, paving the way for innovations and disruptions. Blockchain technology, which started as the foundation for cryptocurrencies like Bitcoin, has now grown into a versatile platform with applications far beyond digital currencies. It’s like a chameleon, constantly adapting to meet the...

  Growth will be a key focus for brands in 2024, as economic uncertainty is predicted to continue. In the fast-evolving digital marketing sphere, 2024 is set to witness transformative trends driven by advancements in AI, the growth of voice search, and the drive toward personalization. There will be...

Although artificial intelligence has become a big business in today’s era, how will businesses utilize AI technology moving into 2024? There is a pervasive impact of artificial intelligence (AI) on our world today. As 2024 approaches, the presence of artificial intelligence is firmly embedded in our daily lives. The...

What is lead generation? Lead generation is defined as the process of generating a consumer’s interest in an organization’s product or service with the ultimate goal of turning that interest into a sale. In many companies, lead generation is a critical part of the sales process. To meet business...