Best Campaigns of Integrated Marketing
Any marketing campaign that is executed over a variety of media is considered integrated marketing.
For instance, you might see advertisements for a popular new donut flavour, then drive by the business and notice posters featuring the donut.
Once you reach your destination, you might come upon a GIF of the donut on your Instagram feed.
More leads and brand exposure can be achieved with this type of marketing. A campaign’s audience connection with its material is more varied when it is delivered through several channels.
Best Integrated Marketing Campaigns
Starbucks Pumpkin Spice Latte:
Channels: Email, Print, TV, and social media
Seeing ads of Starbucks’ Pumpkin Spice Latte everywhere—on TV, on social media posts, and more—makes us realise that autumn is here.
Starbucks has posted cozy music streaming on YouTube to promote its Pumpkin Spice Lattes and has done Facebook Lives to announce the beverage’s arrival.
The business posted footage to Instagram this year that included pumpkin crafts shaped like its iconic PSL.
Channels: Spotify, Website
The 2021 Hyundai Elantra award-winning ad is a fantastic illustration of an integrated marketing strategy.
Hyundai collaborated with musicians in Los Angeles, Miami, and New York City to provide customers with an insider’s guide to the cities in an effort to raise brand exposure among the younger millennial audience.
Through Spotify podcasts, the city tours were made available to a global audience, allowing drivers to follow along as they drove from place to place.
Channels: Website, Instagram
REI’s product line is centered around outdoor activities. Essentials for camping, like tents, clothing, and insulated containers, are available at REI. In an effort to protect the environment and animals in Washington State, REI teamed up with a number of organizations in 2020.
The #RecreateResponsibly campaign brought together national parks, The Outdoor Alliance, and The Outdoor Industry Association.
With graphics serving as the primary content player, the goal of this was to inform the public about safe outdoor travel practices.
The hashtag #RecreateResponsibly, posted on REI’s Instagram, invites users to share the advice in practical scenarios.
In addition to partnerships and the hashtag, related blog pieces on REI’s website help promote the campaign.
Melt Cosmetics, “She’s in Parties”
Channels: Website, Instagram, Facebook
Melt Cosmetics has an eyeshadow palette called “She’s in Parties.”
Staff writer Rebecca Riserbato states, “The purple palette sparked a hashtag of the same name on Instagram. On the landing page for the collection, there’s a section dedicated to Instagram posts with the hashtag.”
The company’s Facebook and Instagram profiles were taken over by a purple motif that was inspired by the ad. Influencers provided the palette along with this social media content, and they started posting their YouTube reviews.
This launch employed a range of social media strategies. The campaign was dispersed through a rotating landing page, YouTube recommendations, a corresponding social campaign, and user-generated hashtags.
Launching integrated marketing efforts can improve consumer satisfaction, lead generation, and brand exposure. The most successful integrated marketing strategies use an omnichannel strategy, promote audience interaction, and ultimately help your brand’s reputation. Having a marketing plan template to guide you in choosing the right channels, spending limit, and campaign strategy is the only way to properly construct an integrated marketing campaign.