Online purchasing is becoming more and more preferred by consumers. Digital sales in the US increased by 36% in December 2020, according to the latest research. Even though the number of people making purchases online was already rising before the pandemic, this trend is certain to continue. Simultaneously, customers...

One cannot undervalue the importance of marketing communications in developed economies. Just the sheer number of media messages is mind-boggling, and its impacts never stop. Since the late 20th century, when integrated marketing communication (IMC) first appeared, its significance has increased. Information technology’s influence caused developments in the fields...

As we enter 2024, the role of marketing technology (MarTech) across various industries is becoming increasingly pivotal in shaping business strategy. As the digital age progresses, the importance of MarTech is becoming an essential element in the toolkit of modern businesses. For engaging customers, analyzing data, and driving sales,...

What is the metaverse? How can you get there—is there a roadmap or a set of directions to follow, or would you only need auxiliary gadgets to access what could potentially be the world of the future? How can it potentially reshape the world as we know it? In...

In the ever-evolving landscape of marketing, businesses are constantly seeking innovative ways to reach and engage their target audiences. Enter Integrated Marketing Services (IMS), a strategic approach that has become the linchpin for companies looking to navigate the complexities of the modern marketing ecosystem. In this blog, we’ll delve...

Human vulnerabilities are being brazenly exploited by cyber attackers, and no one is immune to cyber slip-ups. There is no “silver bullet” solution for closing the gaps in your data security and compliance. Preventing data breaches at companies means creating clear internal messaging and successfully disseminating that messaging throughout...

If you have the right approach, a carefully developed webinar marketing strategy can propel your content marketing initiatives from good to great. Webinars have become a powerful marketing tool by allowing you to reach a wider audience, improving the brand’s credibility , and generating high-value leads. Let us show...

Technology professionals have realized that their role will not stay the same in the contactless world of tomorrow. Technology professionals in 2024 will constantly be learning, unlearning, and relearning as technology is evolving at a rapid pace, enabling faster change and progress and causing an acceleration of the rate...

Account-based marketing (ABM) campaigns have taken the B2B marketing world by storm. Some have hailed it as a “magic bullet” that can cure all marketing ills. Others are confused about what it is and how you can get started with it. What is an ABM campaign? An ABM campaign...

The transformative journey of blockchain technology continues to unfold, paving the way for innovations and disruptions. Blockchain technology, which started as the foundation for cryptocurrencies like Bitcoin, has now grown into a versatile platform with applications far beyond digital currencies. It’s like a chameleon, constantly adapting to meet the...