How Artificial Intelligence is Transforming Marketing
In today’s hyper-digital world, technological innovation is redefining how we live, work, and connect. Among these innovations, Artificial Intelligence (AI) stands out—not just as a convenience, but as a game-changer across industries. One field where its impact is especially profound? Marketing. From saving time and boosting ROI to enabling...
What Are the Top Priorities for CMOs in 2024?
Chief marketing officers (CMOs) must realign their goals for 2024 as the marketing environment keeps changing In the midst of evolving technologies, enterprise evolution, and cross-functional collaboration, there are three crucial action items for CMOs to take on going into next year, according to top researchers at the...