Apple. Starbucks. Nike. How These Brands Turn Marketing into Everyday Experiences
Apple doesn’t sell devices.Starbucks doesn’t sell coffee.Nike doesn’t sell shoes. They sell experiences, emotions, and identities. In a world flooded with ads, these brands have mastered a rare skill: making marketing feel natural, not forced. Their secret isn’t louder messaging—it’s meaningful connection. Why Modern Marketing Is No Longer About...
The Power of Colour Psychology: How Colours Influence Consumer Behaviour in Marketing and Branding
A key element of building brand awareness and evoking strong feelings in customers is the use of colour in branding and marketing. Colours are a potent tool in branding and marketing tactics because they may affect our perceptions, behaviour, and mood. The study of how colours influence human emotions...
Five Ways to Keep Your Brand Consistent
In branding, uniformity is essential. Customers are likely to become confused if you are not maintaining consistency in your brand. Confusion also frequently results in disinterest. There are steps that need to be taken to prevent an identity crisis. When top-notch marketing meets psychology head-on, the result is a...