How do you balance performance marketing with brand awareness and loyalty initiatives
Business executives are preparing their companies for the worst-case scenario by making cuts to spending and laying off employees as experts continue to discuss the likelihood of a recession. CEOs are under pressure to provide evidence of the returns on their investments and to defend the spending of their...
Cross-Channel Brand Consistency
Why Cross-Channel Brand Consistency Matters? Your brand is connected through consistent messages and images. Long-term consumer attraction and retention will be hampered if your company lacks a distinct and unified brand identity. Cross-channel brand coherence is important in this situation. You might have already experienced cross-channel branding if you...