Skills a CMO needs in 2024
The Chief Marketing Officer is at the forefront of the ever-changing landscape of consumer behaviour, market trends, and digital innovation in the dynamic field of marketing. A CMO must possess a broad and deep skill set that combines creative vision with analytical aptitude to propel brand growth and market...
The 5 Biggest Challenges for CMOs in 2024
The 5 Biggest Challenges for CMOs in 2024 A CMO is responsible for overseeing multiple moving components in the strategy, development, execution, and monitoring of a marketing campaign. The difficulties facing CMOs are anticipated to become even more complicated in 2024, given the current market’s rapid developments. The marketing...