Mobile Marketing Trends and Strategies for 2024
The rise in popularity of smartphones and other mobile devices has changed the face of digital marketing in recent years. In 2024, the increasing prevalence of mobile devices will likely continue to influence consumer behaviour, making it difficult for marketers to modify their approaches and effectively interact with their...
The importance of CRM in Marketing
Strong client relationships are the foundation of long-term success, as successful businesses are aware of. In today’s marketing techniques, customer relationship management (CRM) has become a potent instrument that helps companies interact, comprehend, and grow their customer base. Let’s explore the role that CRM plays in marketing, specifically how...
How ABM can address the Marketing-Sales Alignment?
For numerous companies, maintaining a balance between marketing and sales might be a constant struggle since it can impede expansion and income production. Nevertheless, account-based marketing (ABM) has become a potent tactic for bridging the gap between sales and marketing. An effective way to address the “elephant in the...