Direct marketing is a type of advertising that asks particular client groups to respond or take action. You can directly market a brand, good, or service to consumers who have already been pre-qualified as being interested in what you have to offer. Direct marketing is a powerful and highly...
The Role of Data in Direct Marketing
In direct marketing, data has turned into a valuable asset that will continue to do so for some time to come. Customer intelligence has always been useful, but since the emergence of digital marketing and its capacity for tracking and measurement, the value of data has increased dramatically. Customers...