The Power of Colour Psychology: How Colours Influence Consumer Behaviour in Marketing and Branding
A key element of building brand awareness and evoking strong feelings in customers is the use of colour in branding and marketing. Colours are a potent tool in branding and marketing tactics because they may affect our perceptions, behaviour, and mood. The study of how colours influence human emotions...
Advantages of Viral Marketing Campaigns
Once a viral marketing campaign piques the interest and engagement of a large audience, it works like magic and snowballs. While millions of advertising campaigns have come and gone with little fanfare, a select few noteworthy ones have successfully captured the attention of viewers worldwide. What are viral marketing...
Metaverse Predictions for 2024
What is the metaverse? How can you get there—is there a roadmap or a set of directions to follow, or would you only need auxiliary gadgets to access what could potentially be the world of the future? How can it potentially reshape the world as we know it? In...