Tag: Omnichannel Marketing

We didn’t anticipate how quickly digital marketing is changing. Geopolitical and general macroeconomic shifts are the driving forces behind this. Traditional advertising mediums, including radio, television, and print advertising, will continue to lose market share as digital marketing gains ground at the same time. The cost of acquiring new...

Is “omnichannel” merely a marketing buzzword? Or does it fit inside the insurance sector? How this sometimes-disregarded tactic could improve digital customer experiences. The expectations and tastes of customers are undergoing a seismic transformation in the insurance market. Customers do not want to be conned into putting information into...