How Can Businesses Track Brand Mentions in ChatGPT and Other AI Tools?
Search behavior is changing as buyers increasingly use AI assistants to research companies, products, services and industry topics. Instead of visiting several websites, users can ask tools such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity for recommendations or comparisons. This makes ChatGPT and other AI tools an increasingly...
AEO vs GEO vs SEO: What Should B2B Marketers Focus On?
Introduction The way B2B buyers search for information is changing. Instead of relying only on traditional search engines, buyers are asking direct questions through AI tools, search assistants and answer-focused platforms. This shift has made AEO vs GEO vs SEO an important discussion for modern B2B marketers. Companies such...