Author: Khushbu Soni

Marketing and Advertising technology trends for 2021 Marketing technology (Martech) is the blending of marketing and technology. Since digital by its very nature is technologically-based, anyone involved with digital marketing is dealing with martech. The term “martech” especially applies to major initiatives, efforts and tools that harness technology to...

Do’s and Dont’s for Lead Generation: For everything, there are always right and wrong ways to do things. What about in the world of lead generation? Lead generation is quickly sweeping the nation as it has taken over the digital world. You can always benefit from lead generation, regardless...

The word ‘webinar’ is a combination of two words, ‘web’ and ‘seminar’. An online seminar that turns a presentation into a real-time conversation from anywhere in the world is known as a webinar. In online discussions or training events for sharing audio, documents or slides, webinars allow large groups...

A sequence of marketing efforts that contacts multiple recipients at once is known as an email campaign. Designed to reach out to subscribers at the best time, email campaigns provide valuable content and relevant offers. By using email campaigns, you can build deep and trusting relationships with your customers,...

Digital marketing: Also known as online marketing or internet advertising, digital marketing is a component of marketing that utilizes internet and online based digital technologies like desktop computers, mobile phones and other digital media and platforms for promoting products and services. It helps you to connect with and influence...

The data, which measures a prospect’s behaviour and activity in the market and provides context about propensity to buy in real time is called Account Based Intelligence (ABI). Inside large technology companies, many B2B sales and marketing teams have too many leads. These teams enrich accounts with firmographic and techno...