Blog on Email Campaign:
Posted On July 14, 2021
A sequence of marketing efforts that contacts multiple recipients at once is known as an email campaign. Designed to reach out to subscribers at the best time, email campaigns provide valuable content and relevant offers. By using email campaigns, you can build deep and trusting relationships with your customers, as email marketing makes communication with clients easier and effective. As email campaigns help in not only increasing your sales but also in building your brand, they are a powerful medium between your audience and the company. If you are interested in increasing your brand recognition and awareness, you create a unique branded subscription form and edit it before sending an email campaign. It will help your audience to recognize your email design and associate it with your company.
Why email campaigns should be sent?
Objectives you can achieve by sending email marketing campaigns:
- Emails help nurture leads.
- Emails help keep customers engaged.
- With emails, you can collect data about subscribers.
- Emails help convert.
- Emails help your business improve.
These objectives are just the tip of an iceberg. You can set different goals and accomplish them using email campaigns depending on your niche and type of business.
Best days and time to send an email campaign:
Depending on the topic of the message, the lifestyle and habits of the audience, and the day of the week, you should decide the day and time for sending email campaigns.
Best days: Tuesdays, Wednesdays, and Thursdays are typically the best days to send an email campaign because Mondays are the busiest days and on Fridays, people try not to leave anything for the next week and cope with their tasks of the week. People on Saturdays and Sundays spend most of the time with their families and are in a relaxing mode, so they do not read emails.
The best hours of sending email campaigns are:
- Around 6 in the morning as many people have a habit of checking emails on their phones in bed.
- Around 10 in the morning as people also check their emails at the beginning of the working day.
- Around 2 in the afternoon because people check their emails during lunch or coffee breaks.
- From 8 in the evening till midnight because during these hours people are usually free and many of them have a habit of reading emails before going to sleep.
Types of email campaign: There are many types of email campaigns, so it is necessary to choose a style that will help you achieve your goal. The types include:
- Welcome emails: These are sent when a user subscribes to your mailing list.
- Announcement emails: The intent here is to announce an upcoming event, release of a new product or feature, etc. The aim is to make subscribers interested, encourage them to buy or to visit.
- Testimonial request emails: These are sent to ask clients to leave feedback by commenting, reviewing, or completing a survey for improving the service.
- Holiday emails: These types of emails engage your audience with holiday discounts. It builds trust and strengthens positive emotions associated with your brand.
- Invitation emails: These emails invite subscribers to visit an online webinar or a conference.
- Seasonal emails: Intended for sending relevant seasonal offers on your products.
- Reactivation emails: These are sent to inactive clients who lost interest or have forgotten about your company.
- Cross-selling emails: These are sent for promoting a product related to what your customer has bought.
- Newsletters: These are the most widespread email campaigns. They provide customers with valuable and non-promotional information. If performed well, newsletters help brands build trust and loyal relationships with people.
You can measure or monitor the effectiveness of your email campaign by:
- Open rate: This statistic identifies how many emails were opened out of the number delivered. Depending on the quality of the sender’s name, subject line, and pre-header, the recipients will open your email.
- Click-through rate: On a call-to-action button, this is a measure of the number of clicks. It indicates that the content of the email is relevant and valuable for your subscribers if the click-through rate is high.
- Bounce rate: This is the percentage of emails that were not delivered, for which there could be multiple reasons including a full inbox, inappropriate size of the email, among others.
- Forwarded emails: This stands for a number of emails that were shared on social media that indicates how many brand advocates you have.
- Un-subscribers: Although it cleans up your mailing list, unsubscribing is not pleasant, as people who are not interested leave in peace without any effort from your side. However, if this number is too high, you need to reconsider your approach to email marketing.
- Spam complaints: If your email turns up in the spam box, it’s the worst-case scenario because this is very harmful to your business.