Why is AI Visibility Becoming a New SEO Performance Metric?
SEO has traditionally focused on rankings, organic traffic, impressions, and clicks. However, the way people discover information online is changing as AI-powered search and answer experiences become part of the search journey. Companies such as Adobe and HubSpot are operating in digital environments where being discoverable can involve more...
How Can Businesses Track Brand Mentions in ChatGPT and Other AI Tools?
Search behavior is changing as buyers increasingly use AI assistants to research companies, products, services and industry topics. Instead of visiting several websites, users can ask tools such as ChatGPT, Google Gemini, Microsoft Copilot and Perplexity for recommendations or comparisons. This makes ChatGPT and other AI tools an increasingly...