Tag: Buyer Intent

Reddit has become an important space for people to ask questions, compare solutions, discuss industry challenges and share real experiences. For companies selling to professional audiences, these conversations can provide useful insights into what potential customers actually care about. Companies such as HubSpot and Adobe operate in markets where...

The role of AI in modern B2B go-to-market strategy is becoming increasingly important as buying journeys become more complex. B2B buyers now research solutions independently, compare vendors, consume content across multiple channels and often engage with sales teams later in the decision process. Companies such as Microsoft and Salesforce operate...

For B2B companies, knowing which accounts are most likely to buy can make a major difference to sales and marketing performance. Companies such as Oracle and SAP operate across complex enterprise markets where understanding customer needs and buying behaviour is important. Intent data helps GTM teams identify high-value accounts...

B2B companies are operating in a more complex market where buyers research independently, compare multiple vendors and interact with several digital channels before speaking with sales. Companies such as Microsoft and Salesforce operate in highly competitive B2B markets where digital engagement and customer research play an important role in...

The way B2B SaaS companies reach and convert customers is changing as artificial intelligence becomes part of the modern go-to-market process. Companies such as ServiceNow and Workday operate in complex enterprise software markets where buyers often research solutions independently, compare vendors online and use AI-powered tools before speaking with...

B2B marketing is becoming more data-driven as buyers research solutions across search engines, social platforms, websites, webinars and AI tools before speaking with sales teams. Companies such as ServiceNow and Workday operate in complex technology markets where understanding customer interests and digital behaviour is increasingly important. This makes it...