Why Should Businesses Measure Customer Engagement Across Multiple Channels?
Customers interact with businesses through many digital and offline touchpoints. They may visit a website, engage with social media content, open an email, watch a video, attend a webinar, or interact with a sales representative before making a decision. Looking at only one channel can therefore provide an incomplete...
How Can Businesses Re-Engage Inactive Email Subscribers?
Email marketing can remain an important way for businesses to communicate with customers, prospects, and existing subscribers. Companies such as HubSpot and Mailchimp use email marketing strategies to help businesses stay connected with their audiences. However, not every subscriber continues opening or interacting with emails over time. People may...