7 Marketing Campaign Tracking Errors That Can Affect Performance Reports
Marketing campaigns generate valuable information about audience engagement, website traffic, leads and conversions. However, these insights are useful only when the collected data is accurate. Incorrect tracking configurations, inconsistent campaign naming and missing conversion information can affect reports and make it difficult to understand actual campaign performance. For B2B...
Why are Marketing Teams Moving Beyond Last-Click Attribution?
Marketing teams have traditionally used last-click attribution to understand which channel or campaign generated a conversion. While this approach is simple, it does not always show the full customer journey. Companies such as ServiceNow and Workday operate in complex B2B markets where customers may interact with multiple content formats,...