How do you balance performance marketing with brand awareness and loyalty initiatives
Business executives are preparing their companies for the worst-case scenario by making cuts to spending and laying off employees as experts continue to discuss the likelihood of a recession. CEOs are under pressure to provide evidence of the returns on their investments and to defend the spending of their...
5 Marketing Automation Trends for 2024 to Increase Your ROI
5 Marketing Automation Trends for 2024 to Increase Your ROI Keeping up with the rapid advances in marketing technology, or martech, can be challenging at times. Marketing automation is one of the most popular categories of martech in recent years. It is a kind of technology that manages some...