A sequence of marketing efforts that contacts multiple recipients at once is known as an email campaign. Designed to reach out to subscribers at the best time, email campaigns provide valuable content and relevant offers. By using email campaigns, you can build deep and trusting relationships with your customers,...

Digital marketing: Also known as online marketing or internet advertising, digital marketing is a component of marketing that utilizes internet and online based digital technologies like desktop computers, mobile phones and other digital media and platforms for promoting products and services. It helps you to connect with and influence...

The data, which measures a prospect’s behaviour and activity in the market and provides context about propensity to buy in real time is called Account Based Intelligence (ABI). Inside large technology companies, many B2B sales and marketing teams have too many leads. These teams enrich accounts with firmographic and techno...